This project was to create a product or service that was "designed for the individual". Because of this we decided to create an app and website to promote and encourage self-care as a routine. Here is Nüd, a self-care pocket companion and reminding system that allows the user to track their health and wellbeing.
Nüd (pronounced nood) was derived from the informal British slang words “nude” or “nuddy” which means to be found naked. We thought this would be a humorous albeit appropriate name for our app as we sought to strip one of their instilled stigma around mental health and wellbeing to slowly blanket oneself in proper self-care habits.
Welcome to Nüd!
(above) Main Nüd app interfaces + their personalised focus for each individual user
(below) Supporting Nüd website landing page as an additional promotional touchpoint and wayfinding/ information provider for new or curious potential users