sophie francis
Bivouac Cover Image Portfolio.jpg

Bivouac Outdoor



The brief was to ideate and conceptualise an experience to bring together experienced and inexperienced adventurers through Bivouac Outdoors. This research-based assignment explored the structures of brand identity, critically analysing how design can build an experiential, transformational & two-way relationship between a company and its audience. The overarching aim of this brief was to explore, research and understand how ideas of transformation, experience and dialogue inform service strategy and communication design.