sophie francis
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Bivouac Outdoor

 
 

 BIVOUAC OUTDOOR

The brief was to ideate and conceptualise an experience to bring together experienced and inexperienced adventurers through Bivouac Outdoors. This research-based assignment explored the structures of brand identity, critically analysing how design can build an experiential, transformational & two-way relationship between a company and its audience. The overarching aim of this brief was to explore, research and understand how ideas of transformation, experience and dialogue inform service strategy and communication design.