sophie francis




I'm Sophie Francis, a graphic designer based in Wellington, New Zealand.

I believe that design is not just about what we see, but how we see it. My work aims to create a unique representation of the brief by approaching it with an illustrative and playful ethos.

I love using human-centred design as a framework to create empathetic designs that deeply connects with users and delivers meaningful experiences. I am passionate about using design as a tool for problem solving, and to see how design can influence and initiate action.

I love creating eye-catching interfaces and illustrations and Iā€™m always seeking exciting new projects to expand my creative practice and advance my design skills.